Where customers search for your stores, and find none

Searches & gaps in One Stop Store Locator & Maps shows how many customers searched the locator in the last 30 days, how many found no store nearby and which areas they searched. Coverage gaps lists the areas with no store within about 25 miles (40 km), on a map. For areas in the US, Area profile shows US Census demographics: population, households, household income, householder age, education and jobs. When a search finds nothing, customers can leave their email, and Leads lists it with what they searched for.

How One Stop Store Locator & Maps does it

Searches

Searches in the last 30 days, the share that found no store nearby, and the areas searched.

Coverage gaps

Areas where your nearest store is more than about 25 miles (40 km) away, on a map.

US Census demographics

Population, households, college-educated residents, jobs, area type, household income, householder age, household size and jobs by sector.

Leads

Emails from customers with no store in range, with their search and the distance to the nearest store. Export as CSV.

Set it up

  1. Open Searches & gaps in the app once customers have used the locator.
  2. Open Coverage gaps to see the areas with no store nearby.
  3. On a US area, open Area profile for its US Census demographics.
  4. Open Leads to see and export the emails.

Step-by-step guides with every setting:

Good to know

  • Area profiles cover US areas only.
  • Counts come from searches in your locator, not from foot traffic or other sources.

Questions

Can I see where customers searched and found no store?

Yes. Searches & gaps shows the areas searched and Coverage gaps the ones with no store within about 25 miles (40 km).

Which demographics does it show?

For US areas: population, households, household income, householder age, household size, college-educated residents, jobs, jobs by sector and area type, from the US Census.

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